Mission
- By bringing together watersport and outdoor fans this site serves as a hub of information for a global community of people who enjoy getting wet fully clothed. The site also encourages interaction from visitors through feedback and talk forums making it a continuous core of information exchange. The top address for people enjoying wet outdoor activities.
- Established in October 1996, Wacky Wet World is an interactive Web site that features information on wet outdoor activities and sports. It has message forums, a chat room, user interaction and popular photo albums.
- Wacky Wet World was created by our Web developers as a protest against Internet censorship. Rather than showing adult content, they did the opposite and published some photos of fully clothed people, but soaking wet. It turned out to be a great success with the readers and has grown from a single page into our most popular site, being the market leader in the wetlook niche market.
Division / Targeted Audience Tag (TAG)
- Fashion, Outdoor, Sport, Travel, Watersports
Monthly Impressions
- 84568 visits from 34228 access provider sites (December 2001)
Sposnsorship Opportunities
- Reach a sophisticated, web-savvy audience of sports and outdoor enthusiasts via banner advertising, small button ads, or advertorials.
Editorial Highlights
- Water Safety, UV Sun Protection
- Lifestyle, Fashion
- Sports
- Travel
- Discussion Forums
Demograpics
- 63% male
- 56% 25-44 years old, 12% are under 18
- 17% visit daily
- 32% visit several times a week
- 28% of respondents visit the site from their workplace
- 46% have purchased online in the last six months
Past Advertisers
- Artbase, Intereliant, Newquay Web, Malcolm Group Events Ltd, Splash Surf, Templecraft, VitaminBiz
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Test ReportsAs often as possible we test products which could be of interest to our water loving readers. These include:
- Apparel
- Boats
- Leisure Centres
- Outdoor Activity Centres
- Pool & Foamparties
- Public Swimming Pools
- Training Courses
- Vacations
- Yacht Charters
- Other interesting products
We will publish the results in the relevant sections of our site. This will give your products exposure to over 60,000 readers a month for very little cost (namely the products we're testing).
What your company gets:
- An independent test by experienced staff
- Display of your products to a keen audience
- Worldwide publicity in a vertical market
- Targeted links into your website
- A quiz game about your products (optional)
- Special promotions (optional)
What we need from you:
- Samples of products or garments (size XL or XXL) or an invitation to your event.
- Background information on your products or event.
If you wish to get your products included, please contact us for details and shipping instructions. Where necessary we can provide Artbase Photo Models, or you provide your own photos.
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Photo Stories
If your product or event is of genuine interest to our readers, ask us for a photo story in the relevant section of this site.
Editorial
A photo story features an interactive photo album showing your product. The editorial will describe it in detail and link directly into your website. We feature products like the ones in our Test Reports. If required, an Artbase Photo Model may be booked as well.
Quiz
You can also ask for a quiz game where readers can win a prize out of your product range. The answers for this quiz will be found on your website. That way you ensure that readers don't just click through to your home page, but also study your site in detail.
Rate Chart
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Advertorials: £100 setup,
then £200 per year.
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Banners or buttons:
£20 per month, £200 per year
(Frontpage £50/£500).
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Test reports:
Free of charge; we just need samples of your products.
Ad Specifications
- 468x60 banners
- Buttons: 128 x 128
- All rich-media types
- Full page advertorials:
You provide ad copy and images (JPG or GIF), we integrate it into our site.
Contacts
- Reach us by Email
or call Marketing on
+44 (0)1273 309432.
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